“Extending ice retention rates is what it’s all about in the cooler industry. With our diversity in product lines, time required to build prototypes and the sheer number of design variables, relying exclusively on empirical testing to vet out design concepts can be impractical. Leveraging the IDP, now Rand SIM, team; however, allows us to quickly and accurately determine this performance metric and gain much needed design insight to optimize material selection and overall design layout, ultimately compressing the design process and extending ice retention.”
